Hearts On Fire Expands the Vela Collection

International jewelry brand Hearts On Fire rounds out its Vela collection with new designs for the holidays. The newest additions to the Vela collection take on a fresh interpretation of the ‘Show Your Love’ tagline, focusing on self-love and empowerment, rather than the love between two people, informs Rebecca Foerster, President, of Hearts On Fire North America.

Hearts on Fire- Vela campaign Hearts on Fire- Vela campaign

“It’s all about embodying passionate self-expression and the sparkle within all women. From clean classics with a twist and versatile layering pieces to bold design pieces, the collection speaks individuality, power, and light while exemplifying Hearts On Fire’s diamond expertise and unparalleled craftsmanship.” The Vela collection is designed to be both feminine and fierce, just like the generations of women who will wear it, explains Rebecca. “The campaign features three incredibly talented creatives from different fields who are Gen-Z and millennials and represent diverse, modern women who honor their truest selves. Fil Xiaobai is a top Chinese celebrity stylist and fashion influencer who encourages her clients and fans to embrace their styles. Maria Isabel is an American-Dominican singer-songwriter whose music has been influenced by the powerful women in her life. Sara Grace Wallerstedt is a top model uniquely known within the industry for her determination as well as her ethereal beauty,” she adds.

Hearts on Fire- Vela campaignThe holiday season is all about showing love and sharing love, notes Rebecca. “The magnificent beauty of Hearts On Fire diamonds allows for holidays and traditions to become the most memorable moments of a lifetime. The selection of jewelry curated in our holiday gift guide represents the most stunning opportunities to spread joy and love. That also includes indulging in oneself.”

Hearts on Fire- Vela campaign Hearts on Fire- Vela campaign

Launched in May this year, the initial line was inspired by the “beautiful moment when love takes flight.” The gentle curves and swooping lines of feather motif are referenced throughout the collection, including in the Vela French-cut pavé collar, Vela triple row pavé bangle, and Vela twisted drop earrings.

Hearts on Fire- Vela campaignShop the collection here.

Main Photo credit: The Hearts On Fire Vela Collection campaign featuring (L-R) Fil XiaoBai /Stylist, Sara Grace Wallerstedt/Model, and Maria Isabel/Singer.

We will be happy to hear your thoughts

Leave a reply

Massive Retail
Compare items
  • Total (0)