Cartier’s Trinity collection commemorates its 100th anniversary with an exquisite campaign spotlighting brand ambassadors Jisoo of Blackpink and actress Yara Shahidi. These latest ads celebrate the bonds of friendship and love, articulated through Cartier’s iconic interlocking designs.
Cartier Trinity Jewelry 2024 Campaign
With the serenity of sand as their canvas, the stars channel chic sophistication. Jisoo, dressed in an airy white dress, effortlessly showcases the oversized bracelets and a striking diamond-paved pendant. She radiates effortless grace that complements her previous role in a Panthère de Cartier jewelry ad.
Yara Shahidi, captured in the warmth of a red dress, presents a sparkling assortment of Trinity rings, earrings, bracelets, and a necklace. Her poise is as commanding as her presence in the Jean Paul Gaultier Divine perfume ad.
Each piece of jewelry shows Cartier’s century-long heritage of crafting bonds in gold, diamonds, and precious stones.
An accompanying film brings a new look at the campaign, with movements as fluid as the ocean itself, all set to the melodious backdrop of Labrinth’s music.
This artistic synergy elevates the collection, intertwining the notion of movement with the symbolism of the unbreakable connections represented by Trinity’s interlaced rings.
